When Beechwood Trees & Landscapes were looking to expand and modernise their access equipment, they needed a machine that would deliver reliability, safety and strong technical performance across a wide range of arboriculture projects.
Working across Coventry and the surrounding areas, supporting local councils and large commercial clients, their team required a solution that could handle demanding daily use while improving operational efficiency.
After reviewing their needs, they chose the Hinowa 20.10 and it has quickly become a key part of their operation.
The Right Machine for the Job
For Beechwood Trees, the Hinowa 20.10 offered the ideal combination of size, reach and specification. It ticked all the boxes from a practical and commercial perspective.
Beyond the core specifications, what stood out most to their team was:
- The build quality
- The technical capabilities
- The thoughtful design features that make day-to-day operation easier
It’s the small details that often make the biggest difference, especially on busy job sites.

Improved Reliability and Uptime
Since introducing the Hinowa 20.10 into their fleet, Beechwood Trees have experienced increased reliability and reduced downtime.
The machine is now used daily and has proven itself as a dependable asset. In fact, its performance has led to conversations about expanding their fleet further.
Raising Safety Standards
In arboriculture, safety is critical. Wherever possible, using a MEWP before resorting to rope and harness climbing can significantly reduce risk.
The Hinowa 20.10 has enabled Beechwood Trees to:
- Access trees quickly
- Reduce the need for climbing
- Improve site safety for operatives
- Create a safer working environment for customers
The result is not just faster tree access, but a measurable improvement in overall site safety.
Greater Efficiency, Stronger Business Performance
Operationally, the impact has been significant.
With fewer operatives required in the tree and on the ground, Beechwood Trees can complete projects more efficiently and move between jobs more smoothly.
That increased efficiency means:
- More streamlined operations
- Higher productivity
- Improved profitability
The Hinowa 20.10 isn’t just equipment, it’s a business tool.
Ongoing Support from APS
Alongside supplying the machine, APS provided full handover, training and continued support.
As Joey Williams at Beechwood Trees explained:
“APS have been fantastic. Any questions we’ve had, someone’s been available on the phone straight away. The support in terms of the handover, the training, the entire package really, has been absolutely fantastic. It really stood out as being the right choice.”
A Strong Recommendation
Beechwood Trees have described the Hinowa 20.10 as:
- Reliable
- Safe
- Technically capable
And they would confidently recommend both the machine and APS to other arborist firms considering this type of investment.
Get in touch with APS today to discuss how the Hinowa 20.10 or another solution from our range could support your business.
To see it in action, view the full video below.